Don't Sell Yourself Short: Developing Your Personal Brand Webinar

Tuesday, May 23, 2023
9:30 AM - 12:30 PM (CDT)
Category: Apartment Academy

Instructed by:
Tracy Cherry, Marketing Director, Summit Property Managment

Recommended for:
All industry professionals

NAAEI CEC Eligible:
3 CECs
Information about CECs
Report your CECs

Class Description
What is YOUR brand?  You’ve heard people mention “Personal Brand”, but it may seem like a foreign concept, one you don’t need.  But that’s not true!  Personal Branding is an important step in your ongoing career success. So, how do you create your personal brand and make it work for you?  After all, your brand is your reputation and calling card. Personal branding is a combination of the skills and values that set you apart from everyone else.  So, what are you waiting for?  Join Tracy Cherry as she explores Personal Branding and helps you develop your own.

In this class you will learn:

  • The importance of personal branding
  • How to discover and define your personal brand
  • How to leverage your personal brand in your personal and professional life.

About the Instructor: 
Tracy Cherry, Marketing Director, Summit Property Management

Tracy is the Marketing Director for Summit Property Management and Sentinel Peak Capital Partners. She is responsible for all aspects of outbound property marketing and brand consistency across all Sentinel Peak / Summit entities.  Tracy has held various marketing roles in the Property Management industry and her expertise includes previously held management and strategy positions, budget planning, social media management, resident retention, outreach marketing, in-house training, community involvement, leasing protocol, vendor relationships and is an active participant in industry education. She has facilitated education sessions at the Apartment Association of Greater Dallas, Apartment Association of Tarrant County, Multifamily Brainstorming and private instruction for management companies.

Registration Information and Policy: 
All employees of AAGD Member Companies can create a login to gain access to member benefits. To learn how to create a member login, click here.

You must be logged into your individual account to unlock Member or Apartment Academy rates and the invoice payment option. Non-members will receive the non-member rate and be required to submit immediate payment with a credit card.

Confirmation e-mails will be sent when registration is completed, but are not guaranteed to be sent due to incorrect emails, security filters, etc.

By registering for this event, you acknowledge that any photos or videos taken of you at the event can be used by AAGD in future publications, flyers, promos, web/social media postings, videos and other media concerning the event, without compensation to you.

Cancellation Policy
All cancellations must be submitted in writing to the AAGD Education Department at least 24 hours prior to class. Written confirmation from the Education Department will be sent via e-mail. 


By registering for this program, you agree that you have read and understood the cancellation policy.

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Program Pricing

Academy $0.00
Member $69.00
Non-Member $89.00

Contact Us

For questions or more information, e-mail or call us at (972) 385-9091.