Supplier Success is More than Sales

Instructed by: 
Jeff Duerstock, CAS, VP of Sales, Red Elephant
Lindsey Goetz, CAS, Senior Account Executive, CORT

Recommended for: All product and services providers

NAA CECs: 4

Course Description: 
Supplier Partners are integral to the success of the multifamily industry, providing products and services to owner/operators that help them to successfully maintain and operate their assets.  This program is designed to offer an overview of the apartment industry, and it recommends ways for suppliers to maximize partnerships with apartment owners, apartment management companies, and apartment association members.  Whether you are new to the industry, new to your role, or are looking to make connections and learn from other professionals, this program is for you!

In this course you will learn:

• Types of multifamily housing, apartment ownership, and property management
• Apartment associations and building lines of business
• Apartment management company structures
• Apartment community performance measurements
• Using property performance measurements to demonstrate product value
• Defining product or service value

About the Instructor:

Jeff Duerstock, CAS, VP of Sales, Red Elephant
Jeff Duerstock is the VP of Sales for Red Elephant.  He began his multifamily career in 2006 with a focus on serving the industry's energy needs and marketing innovations.  Throughout his multifamily career, Jeff has served on various committees and task-forces within the association world, including being an industry advocate with NAA.  Jeff holds his CAS Designation and is a Leadership Lyceum Graduate and earned his BA in Advertising and Communication from Ball State University.

Lindsey Goetz, CAS, Senior Account Executive, CORT
Lindsey is the lead sales executive for CORT Business Services, overseeing sales and business solutions for top property management companies, athletic organizations as well as University and student communities in the Dallas market. Lindsey holds her CAS credentials from NAAEI. Since 2016 Lindsey has excelled in uncovering partnership solutions for all Dallas/Fort Worth clientele. Focusing her efforts on training, technical, and advertising solutions, Lindsey has created positive results in improving both occupancy and NOI growth. Through value-based collaboration with Property Management Companies within the relocation, insurance housing, student and athletic organizations, she curates a plan for revenue growth by capitalizing on the prospective renters needing furniture solutions as a part of either their short or long-term transfer or relocation needs. Lindsey currently serves on AAGD’s Product & Service Council, Education & NextGen Committees.