AI Leasing Lab: Build Your Leasing Content in Real Time

INSTRUCTED BY

Tracy Cherry, Executive Director of Marketing, Summit Property Management

RECOMMENDED FOR

Leasing & Sales Professionals

WHY YOU SHOULD ATTEND

Use AI to create real leasing content during class that you can take back and use immediately. 

ABOUT THE PROGRAM

Eligible for 3 CEC

If you’ve ever opened your laptop to write a content and ended up staring at a blank screen, you’re not alone. This hands-on workshop is designed to change that. Bring your laptop and come ready to create, because this session is all about turning ideas into content you can use everywhere. You won’t leave with just inspiration; you’ll leave with emails, social posts, and messaging already written, refined, and ready to go.

They’ll learn how to:

• Prompt AI for email blasts, lead follow-up, tour invites, and renewal messaging social posts, and resident messaging
• Repurpose ONE idea into multiple pieces of content
• Stop overthinking and start producing
• Using AI to personalize communication at scale (without losing authenticity)

ABOUT THE INSTRUCTOR

Tracy Cherry, Executive Director of Marketing, Summit Property Management
Tracy Cherry serves as Executive Director of Marketing at Summit Property Management, overseeing enterprise-level marketing strategy across a diverse multifamily portfolio. She drives brand positioning, digital innovation, and performance-focused initiatives that support leasing velocity and long-term asset value.

With extensive experience in property management and marketing, Tracy brings a performance-driven, insight-led approach to strategy, budgeting, digital marketing, and resident retention. A recognized industry leader, she is a frequent speaker and educator through the Apartment Association of Greater Dallas and the Texas Apartment Association and is committed to advancing innovation and excellence in multifamily marketing.

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