Mastering the Art of Leasing


* Registration open until 8/13/24 at 12:00 AM (CST)
Register Now
* Registration open until 8/13/24 at 12:00 AM (CST)
Category: Apartment Academy

Eric Franco, Training Director, W3 Luxury Living

Leasing Professionals

Eligible for 3 CEC

Radical relationships drive multifamily operations, beginning with leasing professionals and the tour.  But in a market with 775,000 apartment homes and 1.4 million residents, how do you stand out?  Simple.  It’s YOU that makes the difference, by creating positive and lasting impressions!  Don’t just perform tours, PERFORM, and create an experience with every interaction.

During this class you will learn:

  • How to up your customer service game
  • How to truly sale your community lifestyle
  • Why follow ups are so important
  • How to close, without the prospect even realizing it

A Dallas native, Eric began his Multifamily career in 2004 as a Leasing Consultant for Gables Residential, moving upward to Assistant, then Property Manager.  In 2014, Eric began working with Yardi as a trainer, where he discovered his passion for training and development.  This passion led to a variety of training positions with both supplier and owner/operator companies.  Today, Eric serves as a the Director of Training for W3 Residential and is an active volunteer with AAGD on the Education and Career Development Committee.  

Registration Information and Policy:
All employees of AAGD Member Companies can create a login to gain access to member benefits. To learn how to create a member login, click here.

You must be logged into your individual account to unlock Member or Apartment Academy rates and the invoice payment option. Non-members will receive the non-member rate and be required to submit immediate payment with a credit card.

Confirmation e-mails will be sent when registration is completed, but are not guaranteed to be sent due to incorrect emails, security filters, etc.

By registering for this event, you acknowledge that any photos or videos taken of you at the event can be used by AAGD in future publications, flyers, promos, web/social media postings, videos and other media concerning the event, without compensation to you.

Cancellation Policy
All cancellations must be submitted in writing to the AAGD Education Department at least 24 hours prior to class. Written confirmation from the Education Department will be sent via e-mail.  Substitutions are allowed, but ALL NO SHOWS WILL BE BILLED WITHOUT EXCEPTION. By registering for this program, you agree that you have read and understood the cancellation policy.

* Registration open until 8/13/24 at 12:00 AM (CST)
Register Now
* Registration open until 8/13/24 at 12:00 AM (CST)

Thank You To Our Sponsor:

Program Pricing

Apartment Academy $0.00
Member $99.00                                               
Non-Member $109.00

Contact Us:

For questions or more information, e-mail or call us at (972) 385-9091.