Getting Your Message Across: Professional & Effective Communications

Tuesday, February 22, 2022
9:30 AM - 12:30 PM (CST)

Apartment Association of Greater Dallas

5728 LBJ Frwy, Suite 100 Dallas, TX 75240
* Registration open until 2/8/22 at 8:00 AM (CST)
Register Now
* Registration open until 2/8/22 at 8:00 AM (CST)
Category: Apartment Academy

Tracy Cherry, Marketing Director, Summit Property Management

Class Description:

Let's be honest, everyone has gotten used to sending a quick text or e-mail, rather than dialing a phone.  But in today's fast paced environment many of us take short cuts and fall short of providing adequate communications when there is a screen between us and the recipient.  And now that many of us are in a hybrid work environment and we no longer see our residents as often, creating a well-crafted digital communication is paramount to getting our message accross.  The appropriate communication can vary depending on multiple factors including if you are writing to a superior or a peer, if you are writing to one or several recipients, or if you are writing to your residents/clients.  It could even vary based on generation!

However, there are some basic dos and don’ts that you should follow to have a successful communication. 

In this Class You Will Learn

  • Understanding Your Readers Needs
  • Going Beyond Generic Conversations in Communication.
  • There’s More To Good Writing Than Grammar and Spelling

About the Instructor:
Tracy Cherry, Marketing Director, Summit Property Management

Tracy is the Marketing Director for Summit Property Management and Sentinel Peak Capital Partners, responsible for all aspects of outbound property marketing and brand consistency across all Sentinel Peak / Summit entities.  Tracy has held various marketing roles in the Property Management industry and her expertise includes previously held management and strategy positions, budget planning, social media management, resident retention, outreach marketing, in-house training, community involvement, leasing protocol, vendor relationships and is an active participant in industry education. She has facilitated education sessions at the Apartment Association of Greater Dallas, Apartment Association of Tarrant County, Multifamily Brainstorming, and private instruction for management companies.

Registration Information and Policy: 
All employees of AAGD Member Companies can create a login to gain access to member benefits. To learn how to create a member login, click here.

You must be logged into your individual account to unlock Member or Apartment Academy rates and the invoice payment option. Non-members will receive the non-member rate and be required to submit immediate payment with a credit card.

Confirmation e-mails will be sent when registration is completed, but are not guaranteed to be sent due to incorrect emails, security filters, etc.

By registering for this event, you acknowledge that any photos or videos taken of you at the event can be used by AAGD in future publications, flyers, promos, web/social media postings, videos and other media concerning the event, without compensation to you.

Cancellation Policy
All cancellations must be submitted in writing to the AAGD Education Department at least 24 hours prior to class. Written confirmation from the Education Department will be sent via e-mail.  Substitutions are allowed, but ALL NO SHOWS WILL BE BILLED WITHOUT EXCEPTION. By registering for this program, you agree that you have read and understood the cancellation policy.

* Registration open until 2/8/22 at 8:00 AM (CST)
Register Now
* Registration open until 2/8/22 at 8:00 AM (CST)

Sponsored by:


Program Pricing

Apartment Academy $0                      
Member $69                         
Non-Member $79

Contact Us:

For questions or more information, e-mail or call us at (972) 385-9091.