A Lease of Their Own: Making Every Sale a Homerun


* Registration open until 3/7/24 at 8:00 AM (CST)
Register Now
* Registration open until 3/7/24 at 8:00 AM (CST)
Category: Apartment Academy

Instructed by:
Tracy Cherry, Director of Marketing, American Communities
Lissi Daniels, NAAEI Faculty, National Speaker

Recommended for:
Leasing professionals

NAAEI CEC Eligible:
3 CECs

Class Description: 
Want to take your leasing skills to the next level and knock it out of the park?  Want to make every interaction meaningful and memorable?  Join Tracy Cherry and Lissi Daniels in this fun-filled workshop as they teach you how to own your sales presentations and make every tour a homerun!

In this class you will learn:

  • How to engage & interview prospects
  • How to excel at phone presentations
  • How to take your tour to the next level
  • How to bring your prospect home with a solid close

About the Instructors:

Tracy Cherry, Marketing Director, American Communities
Tracy is the Marketing Director for American Communitites. She is responsible for all aspects of outbound property marketing and brand consistency.  Tracy has held various marketing roles in the Property Management industry and her expertise includes previously held management and strategy positions, budget planning, social media management, resident retention, outreach marketing, in-house training, community involvement, leasing protocol, vendor relationships and is an active participant in industry education. She has facilitated education sessions at the Apartment Association of Greater Dallas, Apartment Association of Tarrant County, Multifamily Brainstorming and private instruction for management companies.

Lissi Daniels, NAAEI Faculty, National Speaker
Lissi Daniels, a National Speaker, has dedicated over 16 years to the multifamily industry. Lissi has excelled as a leader, supporting teams and driving talent development. With remarkable expertise in leadership development, training, and performance evaluation, she is committed to helping individuals thrive in their roles. Lissi's deep love for education and mentoring is evident in her voluntary work with the Apartment Association of Greater Dallas and Tarrant County, where she contributes to the Education Committee and serves on the NAAEI Faculty. With boundless enthusiasm, Lissi empowers others by sharing her knowledge, motivation, and inspiration. Lissi is an NAAEI Faculty Member and graduated with a BA in Mass Communications from Southwestern Oklahoma State University in 2001. 


Registration Information and Policy: 
All employees of AAGD Member Companies can create a login to gain access to member benefits. To learn how to create a member login, click here.

You must be logged into your individual account to unlock Member or Apartment Academy rates and the invoice payment option. Non-members will receive the non-member rate and be required to submit immediate payment with a credit card.

Confirmation e-mails will be sent when registration is completed, but are not guaranteed to be sent due to incorrect emails, security filters, etc.

By registering for this event, you acknowledge that any photos or videos taken of you at the event can be used by AAGD in future publications, flyers, promos, web/social media postings, videos and other media concerning the event, without compensation to you.


Cancellation Policy
All cancellations must be submitted in writing to the AAGD Education Department at least 24 hours prior to class. Written confirmation from the Education Department will be sent via e-mail.  Substitutions are allowed, but ALL NO SHOWS WILL BE BILLED WITHOUT EXCEPTION. By registering for this program, you agree that you have read and understood the cancellation policy.

* Registration open until 3/7/24 at 8:00 AM (CST)
Register Now
* Registration open until 3/7/24 at 8:00 AM (CST)

Thank You To Our Sponsor:

Program Pricing

Apartment Academy $0.00
Member $99.00                                               
Non-Member $109.00


Contact Us:

For questions or more information, e-mail education@aagdallas.com or call us at (972) 385-9091.