Building Your Brand In Multifamily

Tuesday, October 27, 2026

9:30 AM - 12:30 PM (CDT)

2100 West Walnut Hill Lane Suite 100 C Irving, TX 75038-4400 United States

Category: Apartment Academy

INSTRUCTED BY

Lani Gardner, CAM, CAPS, CAS, NAAEI Faculty, VP of Sales, Zumper
Tracy Cherry, Executive Director of Marketing, Summit Property Management

RECOMMENDED FOR

All Multifamily Professionals

NAAEI CEC ELIGIBLE

3 CECs

CLASS DESCRIPTION

Your brand is working for you every single day - the question is, what is it saying? In today's competitive multifamily landscape, a strong personal brand isn't a nice-to-have, it's a career essential. Whether you're on the supplier side, the operations side, or somewhere in between, the way you show up professionally shapes how colleagues, clients, and communities perceive you.

Join Tracy Cherry and Lani Gardner as they cut through the noise and deliver real, actionable strategies for building a brand that opens doors. You'll walk away knowing exactly how to position yourself as the go-to professional in your market, someone people trust, remember, and want to work with.

In this class you will learn:

The importance of personal branding
How to define your brand identity
How to create a strong visual identity using social media platforms
Reputation management and affiliate engagement

ABOUT THE INSTRUCTOR

Lani Gardner, CAM, CAPS, CAS, NAAEI Faculty
Lani Gardner began her multifamily career in 1986 with Chasewood Properties. Throughout her career, Lani has excelled in a variety of roles as both a supplier and owner/operator, including being the Regional VP with Dayrise Residential. As a member of the National Apartment Association Faculty, Lani's love for the multifamily industry leads her to share her skills and experience by facilitating industry programs, including NAAEI Credential Programs. A vital part of AAGD, AATC, TAA & NAA, Lani Gardner is a renown and beloved asset who has proven her dedication by receiving a multitude of professional designations including CAM, CAPS, CAS, ARM, and HCCP.

Tracy Cherry, Executive Director of Marketing, Summit Property Management
Tracy Cherry serves as Executive Director of Marketing at Summit Property Management, overseeing enterprise-level marketing strategy across a diverse multifamily portfolio. She drives brand positioning, digital innovation, and performance-focused initiatives that support leasing velocity and long-term asset value.

With extensive experience in property management and marketing, Tracy brings a performance-driven, insight-led approach to strategy, budgeting, digital marketing, and resident retention. A recognized industry leader, she is a frequent speaker and educator through the Apartment Association of Greater Dallas and the Texas Apartment Association and is committed to advancing innovation and excellence in multifamily marketing.

REGISTRATION INFORMATION

All employees of AAGD Member Companies can create a login to gain access to member benefits. To learn how to create a member login, click here.

You must be logged into your individual account to unlock Member or Apartment Academy rates and the invoice payment option. Non-members will receive the non-member rate and be required to submit immediate payment with a credit card.

Confirmation e-mails will be sent when registration is completed, but are not guaranteed to be sent due to incorrect emails, security filters, etc.

By registering for this event, you acknowledge that any photos or videos taken of you at the event can be used by AAGD in future publications, flyers, promos, web/social media postings, videos and other media concerning the event, without compensation to you.

CANCELLATION POLICY

All cancellations must be submitted in writing to the AAGD Education Department at least 24 hours prior to class. Written confirmation from the Education Department will be sent via e-mail. Substitutions are allowed, but ALL NO SHOWS WILL BE BILLED WITHOUT EXCEPTION. By registering for this program, you agree that you have read and understood the cancellation policy.