The Art of PR Management and Crisis Communication: Maintaining Trust & Your Image
With IGNITER Russell Mack
During this program attendees will learn:
- How to identify the appropriate tone and content to be delivered
- Thoughtful and concise verbiage that efficiently delivers your message
- How to respond to various events including natural disasters, property damage, and resident relations
MEET THE IGNITER:
Professor Strategic Writing, Writing and Editing, Communication Law and PR, TCURussell Mack, J.D. teaches Strategic Writing, Writing and Editing, Communication Law and PR Case Studies at Texas Christian University. Prior to teaching, Professor Mack spent more than 40 years as a PR and marketing executive. He was a legislative assistant and press secretary in the U.S. Congress, served in communication positions at two federal agencies, and was Special Assistant to President Reagan and Director of Public Affairs in the White House. He was Director of Public Affairs at American Airlines, VP of Communication at United Airlines and a senior VP at a major Dallas advertising agency. He was head of communication at Lyrick Studios and Executive VP for Communication at Mary Kay Inc. Professor Mack's expertise includes communication strategy, crisis communication, speech writing, and messaging.