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Virtual Marketing in a Virtual World - Live Webinar


Thursday, April 15, 2021
9:30 AM - 11:00 AM (CDT)
* Registration open until 4/15/21 at 12:00 AM (CDT)
Register Now
* Registration open until 4/15/21 at 12:00 AM (CDT)
Category: Apartment Academy

Instructed by: Tracy Cherry

Recommended for: All office staff

NAAEI CECs: 2

Class Description: 2020 forced everyone to pivot and adapt the way that they approach their businesses, and the Multifamily Industry is no exception. Renters have even changed how they search for an apartment, shifting from "walk-ins" to a more online approach. Get ahead of the curve and learn various marketing ideas to help pivot your marketing plan using a digital platform that grabs your new renter's attention.

In this class you will learn:

  • How to engage with renters online and via telephone
  • Digital marketing trends that work
  • How to implement a successful social media strategy 

About the Instructor: Tracy Cherry, Marketing Director, Summit Property Management
Tracy is the Marketing Director for Summit Property Management and Sentinel Peak Capital Partners. She is responsible for all aspects of outbound property marketing and brand consistency across all Sentinel Peak / Summit entities.  Tracy has held various marketing roles in the Property Management industry and her expertise includes previously held management and strategy positions, budget planning, social media management, resident retention, outreach marketing, in-house training, community involvement, leasing protocol, vendor relationships and is an active participant in industry education. She has facilitated education sessions at the Apartment Association of Greater Dallas, Apartment Association of Tarrant County, Multifamily Brainstorming and private instruction for management companies.

Outside of work, Tracy volunteers at Minnie’s Food Pantry and is the Legacy Day Coordinator for Minnie’s children’s volunteer program. She is married and a proud mother of 3 children, ages 17, 14 and 9. She enjoys watching the boys play sports and her daughter cheer for her teams.


Cancellation Policy:  All cancellations must be submitted in writing to the AAGD Education Department at least 24 hours prior to class. Written confirmation from the Education Department will be sent via e-mail.  Substitutions are allowed, but ALL NO SHOWS WILL BE BILLED WITHOUT EXCEPTION. By registering for this program, you agree that you have read and understood the cancellation policy.

Registration Policy: To register for this class, click "Registration Options" at the top of this page.  Log in using your e-mail address.  If you have issues with your login, visit our homepage and click "Start with a new login" for instructions.  You must be logged in to unlock Member and Apartment Academy rates.  Non-members will receive the non-member rate and be required to submit immediate payment with a credit card. 

By registering for this event, you acknowledge that any photos or videos taken of you at the event can be used by AAGD in future publications, flyers, promos, web/social media postings, videos, and other media concerning the event, without compensation to you. 

* Registration open until 4/15/21 at 12:00 AM (CDT)
Register Now
* Registration open until 4/15/21 at 12:00 AM (CDT)

Sponsored by


Program Pricing

$00.00 - Apartment Academy                          $39.00 - Member                                                $49.00 Non-Member


Contact Us

For questions or more information, e-mail education@aagdallas.com or call us at (972) 385-9091.