The ROI of Resident Relationships


Wednesday, December 8, 2021
9:30 AM - 12:30 PM (CST)

Apartment Association of Greater Dallas

5728 LBJ Frwy, Suite 100 Dallas, TX 75240
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8 Seats Remaining
8 Seats Remaining
Category: Apartment Academy

Instructed by: Tracy Cherry, Marketing Director, Summit Property Management

Recommended for: Property Managers and Assistant Managers

Class Description: Since the Pandemic, the US has seen resident retention stabilize at 51%, a very comfortable statistic for many of our members.  But how do we maintain this trend?  Residents are the heart of your community, and they must stay engaged and informed.  If we have learned anything in the last two years, it is essential to establish open communication lines from the moment they a become a prospect to the day they renew their lease.  This informative class will explore what channels are successful in maintaining communication and how to use them properly. 

In this class you will learn:

  • How to create a well-rounded resident retention plan.
  • “New Normal” resident event ideas for all budgets.
  • How resident retention brings BIG financial gains to your asset and company.

About the Instructor: Tracy Cherry, Marketing Director, Summit Property Management
Tracy is the Marketing Director for Summit Property Management and Sentinel Peak Capital Partners, responsible for all aspects of outbound property marketing and brand consistency across all Sentinel Peak / Summit entities.  Tracy has held various marketing roles in the Property Management industry and her expertise includes previously held management and strategy positions, budget planning, social media management, resident retention, outreach marketing, in-house training, community involvement, leasing protocol, vendor relationships and is an active participant in industry education. She has facilitated education sessions at the Apartment Association of Greater Dallas, Apartment Association of Tarrant County, Multifamily Brainstorming, and private instruction for management companies.


Registration Information and Policy: All employees of AAGD Member Companies can create a login to gain access to member benefits. To learn how to create a member login, click here.

You must be logged into your individual account to unlock Member or Apartment Academy rates and the invoice payment option. Non-members will receive the non-member rate and be required to submit immediate payment with a credit card.

Confirmation e-mails will be sent when registration is completed, but are not guaranteed to be sent due to incorrect emails, security filters, etc.

By registering for this event, you acknowledge that any photos or videos taken of you at the event can be used by AAGD in future publications, flyers, promos, web/social media postings, videos and other media concerning the event, without compensation to you.


Cancellation Policy:  All cancellations must be submitted in writing to the AAGD Education Department at least 24 hours prior to class. Written confirmation from the Education Department will be sent via e-mail.  Substitutions are allowed, but ALL NO SHOWS WILL BE BILLED WITHOUT EXCEPTION. By registering for this program, you agree that you have read and understood the cancellation policy.

Register Now
8 Seats Remaining
8 Seats Remaining

Sponsored by:


Program Pricing:

$0.00 - Apartment Academy                          $89.00 - Member                                                $99.00 - Non-Member


Contact Us:

For questions or more information, e-mail education@aagdallas.com or call us at (972) 385-9091.