Willett has over 30 years of expertise in multifamily research, economic analysis and housing market dynamics. In his current role, Greg delivers data-driven insights that help rental housing owners and operators navigate shifting market conditions and make informed strategic decisions.

Before joining the LeaseLock team, Greg headed multifamily research commentary for a leading property brokerage firm, providing analysis to guide investment planning, market selection and capital deployment. Previously, he spearheaded the development of a team of economists and analysts for a prominent real estate proptech company over a two-decade period, becoming a trusted voice in multifamily housing performance, demographics, data availability and reliability, and market forecasting.

Greg holds a Bachelor’s degree from Western Kentucky University and a Master of Liberal Arts degree from Southern Methodist University.