10:45 AM
FROM PROFILE TO PERSONALITY: INTEGRATING YOUR BRAND ONLINE & IN-PERSON
with IGNITERS Tracy Cherry & Jonathan Sanchez
Session Description:
Ready to take your personal brand to the next level? Dive into a high-energy session on crafting a killer personal brand that dominates both online and offline. Delve into the art of harnessing the power of social media. From crafting compelling content, to building an engaged following, you’ll learn how to use digital platforms to skyrocket your professional presence. Discover the best practices for maintaining consistency across different channels, ensuring your brand remains authentic and recognizable. During this session you will
- Discover your unique edge
- Gain insights into crafting content
- • Learn online networking and communication skills
Sponsored By:
MEET THE IGNITERS:
Tracy Cherry
Director of Marketing, NE Property Management
Tracy Cherry serves as the Marketing Director at NE Property Management, where she oversees property marketing efforts and ensures brand cohesion. With a wealth of experience in Property Management, Tracy has held diverse marketing roles, demonstrating proficiency in management, strategic planning, budgeting, social media management, resident retention, outreach marketing, in-house training, community engagement, leasing protocols, and vendor relationship management. She actively contributes to industry education, having led educational sessions at esteemed platforms such as the Apartment Association of Greater Dallas, Texas Apartment Association, Apartment Association of Tarrant County, and provided tailored instruction for independent management firms. Tracy is deeply committed to elevating standards and fostering growth within the property management industry.
Jonathan Sanchez
Property Manager, Luma Residential
Jon currently serves as a property manager with Luma Residential. Dedicated to excellence, he acts as a peer-to-peer trainer and collaborates closely with colleagues needing guidance. Jon’s commitment to advancing the industry is evident through his active participation in the AAGD Education Committee, where he helps plan and execute educational initiatives. He also leads efforts in welcoming new members as part of the AAGD Membership Committee. Passionate about teaching & training, Jon graduated from the AAGD Leadership Lyceum Program in 2023 and the NAA Leadership Lyceum Program in 2024 through the Emerging Leaders Fellowship. He is a member of the inaugural TAAEF Lead The Next class of 2024, dedicated to helping new individuals in the multifamily industry reach their full potential. Jon takes pride in volunteer leadership opportunities and aims to help others achieve their greatest potential. He holds NAAEI CAM and CAMT designations, as well as a Texas Real Estate License.