1:10 PM
Innovating from the Outside In
with IGNITER Lisa Trosien
Session Description:
Looking outside your industry for fresh, innovative strategies is the best way to ensure continued growth and success for your organization, people, and properties. This session takes an in-depth look at atypical non-multifamily housing leaders (no Disney, Southwest, Starbucks or Nordstrom) in the areas of marketing, sales, leadership, diversity, customer loyalty and more. This class dives into successful, original approaches, providing a blueprint for adapting these changes in your own company.
During this session attendees will learn:
- How to integrate resident retention and customer loyalty techniques and ideologies into customer experience programs
- The importance of looking outside the industry for compelling strategies to help make a company stronger and more successful
- How to find examples of best practices and what to look for when seeking them from outside the industry
Sponsored By:
MEET THE IGNITER:
Lisa Trosien
Certified Trainer, Speaker, Author, and Consultant
A frequent multifamily speaker for the National Multi-housing Council and other associations, Lisa began her career as a Leasing Professional, working part time to finance her undergraduate studies. After discovering how much she enjoyed leasing and the multifamily industry, Lisa decided to utilize her teaching degree by applying what she had learned to the industry that she had grown to love. A dedicated professional, Lisa has contributed to a variety of leasing programs throughout the United States. She also contributes to a variety of industry publications including Journal of Property Management, Multifamily Executive, Rent and Retain and pens her own column in NAA’s UNITS Magazine titled "On-Site Solutions”. Lisa is also a member of Professional Apartment Magazine’s Editorial Advisory Board. Lisa helps to advance our industry and its future leaders by lending her expertise and experience in resident retention, apartment leasing, apartment technology, maintenance and management.