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2007/2008 Apartment Academy
MAY 2008
Take Toxic to Terrific
5/14/08 – 9:30 A.M. to 12:30 P.M.
Audience: Maintenance & Management
or Maintenance & Leasing
Speaker: Tiffany Yelverton
Come with a peer for an enhanced program or come by yourself and take the information back to the team. Just don’t miss this seminar!! Are there conflicts at your community? It could be silent now…however, eventually the community performance will tell the truth. The “us against them” attitude is toxic and sure to kill everyone in sight, including your customers. We often hear, “it is not what you said, it is what I heard” and “oops, I forgot to mention…” which most likely is,
“While I did my job, I didn’t really understand how valuable and time saving it is to communicate effectively before making a decision”.
This is a must seminar that focuses on mending the break down of communication that often occurs in the day and life of property management.
Sponsored by HD Supply
Your Lease Expires When?!!
Lease Expiration Management
5/14/08 – 1:30 P.M. to 4:30 P.M.
Audience: Leasing and Management
Speaker: Tiffany Yelverton
Do you have too many vacant apartments available at the end of the year? Does this happen year after year”? There is a way out of the madness and this seminar offers strategies that work! Learn how to push leases back so that they always fall during the high leasing season, learn how to plan for unexpected move outs, and learn ways to keep the revenue stream going strong all year long!! You don’t want to miss this informative and fact finding seminar!!
Sponsored by Liberty Personnel / Executive Search
Tiffany Yelverton, CAM, CAPS is the President of Creative Apartment Marketing, a consulting firm specializing in marketing training, and strategic planning. Her career includes a national marketing director for a large REIT and a national lead consultant for Brovo Strategic Marketing, Inc. Tiffany is a dynamic speaker who has trained thousands of multi-family professionals. Her expertise in assessing a property’s potential has increased the net operating income for many communities. She has accomplished this with her key ingredients of facilitating and training the on-site and supervisor teams with customized ‘how to’ steps in achieving profitable goals.
Tiffany enjoys success as an author of articles for multifamily publications, and is a featured speaker at Multi-Housing World, Multfamily Pro’s Brainstorming sessions, and state and city Apartment Associations.
YOU Are Your Resume...A Lesson in Business Protocol
and Communication Etiquette
5/28/08 – 9:30 A.M. to 12:30 P.M.
Audience: Management, Leasing, Marketing/Training, Products/Services
Speaker: Terri Trainer
Do you judge a book by its cover? In this business world of I-am-my-resume mentality, it is important to present yourself as a polished professional. Business protocol, good manners, civility, and etiquette are as important as ever! Terri’s humorous and theatrical presentation style will put a fun spin on many of these forgotten rules, including:
• Networking for success
• Telephone and e-mail etiquette
• Proper introductions
• Working with the disabled
• Dining etiquette and much much more
Walk away from this session with a polished, professional edge on the competition!!
Sponsored by RealPage
Terri Trainer began her career in property management 16 years ago and served in such roles as Director of Education, Director of Marketing and the Director of Performance Solutions. Now based in the Dallas/Ft.Worth area, Terri operates Trainer Performance Partners, which provides learner-centered, performance-based education solutions. She is a regular presenter at the National Brainstorming Conference, various Apartment Associations and IREM events across the country. Terri is also a member of the American Society for Training and Development and the National Speakers Association. Regardless of the topic, Terri’s ability to blend quality content and authenticity with her theatrical presentation style makes her sessions both informative and inspirational. www.territrainer.com
JUNE
Marketing Trends:
What’s Hot in the Multifamily
Housing Market Today?
6/11/08 – 9:30 A.M. to 12:30 P.M.
Audience: Leasing, Marketing/Training, Management
Speaker: Jennifer Nevitt Casey
From Pod casting to Blogging, Jennifer will provide information on the most powerful trends for marketing to the “Next Generation”. Learn how to update and accelerate your organizations “best practices” for customer relations through the use of the Internet, automation and electronics. Explore new method and technological innovations for leasing, sales, marketing, resident retention and customer service. Learn about technology changes that your customers are demanding now in how you present, discuss, demonstrate and lease your asset.
Sponsored by Apartment Guide
Jennifer Nevitt Casey is the CEO of Bravo Strategic Marketing, Inc. Since 1993, she has developed return on-investment strategies for real estate investment portfolios with a capitalized value exceeding $6 billion. A highly successful income growth strategist for residential assets, she was also the Inventor and Founder of YieldStar, a pricing maximization tool that optimized revenue for the multifamily real estate industry and whose assets were acquired by RealPage. She was also a contributing co-author of Urban Land Institute’s book, “Multifamily Development Handbook”.
How to Enjoy Failure,
Be Amused by Rejection and Thrive on Stress
6/17/08 – 9:30 A.M. to 12:30 P.M. (Revised Date)
Audience: All, Management, Leasing, Marketing/Training, Maintenance, Supervisors
Speaker: Janet Rush
This humorous, high impact presentation will help you learn to focus on your individual efforts so that you can endure those unpleasant whacks on the head. You must think, believe, and act differently in order to achieve different results. To get the results you want, YOU must take charge and do things differently! In this presentation, Janet will give you…
• Five remedies for coping with stress
• New ideas that will motivate you to welcome change
• How to bounce back after you are challenged by rejection
• The necessary communication skills needed to work and play with your peers, subordinates and those with higher authority
• Ways to be Better, Faster, Different
Sponsored by Liberty Personnel / Executive Search
Janet Rush at age 32, co-founded Strawberry Communications and this made her one of America’s youngest female entrepreneurs and was ultimately named “Top Woman Entrepreneur in Texas”. She was sought after by Zig Ziglar and is the only woman ever to appear in a national tour with Mr. Ziglar. Janet has been a featured speaker on many corporate satellite television networks and is the author and creator of numerous video and audio products. She is the author of “The Magic of Telephone Etiquette,” Let’s Make Friends and Not Lose Customers”.
ENROLLMENT IN THE ACADEMY (enroll anytime) It’s the best deal in town!!
Check your Apartment Academy Brochure for details of seminar content.
• Members: $550 prepaid or $50 monthly for 12 months per community.
• Supplier companies: $350 prepaid or $30 monthly for 12 months.
• All employees of an enrolled community or supplier company may attend any seminar presented by the Academy.
• Discounts apply on all other AAGD educational programs including the NAA designation courses, TAA Legal and bonus seminars.
• NON-ACADEMY MEMBERS WELCOME FOR ONLY $69 PER PERSON
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